The Care to Air Design Challenge seeks the worldâ€™s most innovative, covetable, and sustainable air-drying solution for clothing. At stake? $10,000 in prize money from Levi Strauss & Co., the challenge sponsor – to be distributed among the finalists – in addition to an audience with our distinguished panel of eco-innovators.
A complete third party lifecycle assessment on a pair of Leviâ€™sÂ® 501Â® jeans revealed that, on average, almost 60% of the climate impact comes during the consumer phase. Nearly 80% of that is due to the energy intensive method we choose for drying. Levi Strauss & Co. is taking strides to bring its carbon footprint down to zero and build sustainability into everything they do â€“ but the LCA revealed that the company needs help from consumers to make the biggest difference.
“The most effective way to reduce the climate impact of a pair of jeans is to air dry, yet the average US household chooses a dryer. Some communities have even banned clotheslines, calling them unsightly. Well Levi Strauss & Co. would like to challenge that point of view by finding clothesline designs or other innovative air drying solutions that are undeniably stylish, sustainable and effective.”
The so-called right-to-dry movement has been growing in the United States, according to Alexander Lee, executive director of Project Laundry List, an advocacy group based in Concord, N.H., that promotes cold-water washing as well as air drying.
To find out more details about entrance requirements and the judging criteria,Â visit theÂ Care to AirÂ Design Challenge onÂ myooÂ website: http://myoocreate.com/challenges/care-to-air-design-challengeÂ