Press Release from Taylor Wines:
Taylors Wines ongoing commitment to environmental stewardship has taken a great step forward today with the announcement that the Taylors Eighty Acres range of wines are 100% carbon neutral based on a Life Cycle Assessment (LCA) model compliant to ISO14044 – a first for any wine brand or range in the world!
To achieve this Taylors Wines worked with Provisor, a consultancy specialising in the Wine, Food and Beverage industries to develop a Life Cycle Assessment (LCA) model compliant with ISO 14044 to accurately measure the carbon dioxide equivalent emissions at every step in the lifecycle of the Taylors Eighty Acres range of wines. That life cycle begins in the vineyard before harvesting and ultimately ends with the consumption, disposal and recycling of the finished packaging â€“ a complete cradle to the grave approach.Â This analysis was then independently audited and approved by RMIT University.
According to the ACCCâ€™s guidelines, Green Marketing and the Trade Practices Act, an organisation should â€œconsider the entire life cycle of a product when making claims about carbon neutrality â€. The Department of Climate Changeâ€™s National Carbon Offset Standard (draft) clarifies this further mandating that companies â€œundertake a Life Cycle Analysis (LCA) assessment in accordance with the ISO 14040 series â€ if making claims about a product or serviceâ€™s carbon neutral status.Â
Organisations making carbon claims, may fail to calculate carbon dioxide equivalent emissions relating to the entire product lifecycle, if they do not use an ISO14044 compliant assessment technique.Â
Based on an extensive review of carbon claims world-wide, Provisor established Taylors Wines were the first winery in the world to produce, market and sell a range of 100% Carbon Neutral wines following the requirements of the International Standard for Life Cycle Assessment ISO 14044.Â
The LCA approach allowed Taylors to define an accurate total carbon footprint and subsequently work to minimise emissions prior to off-setting the balance. To assist with the reduction of emissions, Taylors has moved the Eighty Acres range into O-Iâ€™s new Lean + Greenâ„¢ lightweight bottles. This new glass bottle is almost 40% lighter than the original glass used and delivers a reduction in COÂ²e per bottle of more than 15% .
Â Taylors then selected Carbon Neutral, a not-for-profit organisation which provides carbon offsets including Verified Emission Reduction Units (VERs), to offset the sum of carbon emissions. Taylors Wines and Carbon Neutral are committed to purchasing their VERs through domestic projects, independently certified by the Australian Federal Government, ensuring the avoided emissions maximise the benefit to the local environment.Â
Â Mitchell Taylor, CEO of Taylors Wines is excited by this achievement but recognises there are more initiatives we can undertake on the road to environmental sustainability.
Â â€œAs a family owned winey we are committed to reducing our impact upon the environment. Our direct link with the land, along with the long-term view we hold for our business, means we acknowledge the responsibility we have in protecting our environment both for the present and future generations. The LCA Model will be instrumental in helping us fulfill this commitment through providing an accurate picture of our total carbon dioxide equivalent emissions.â€
100% Carbon Neutral status applies to all Taylors Eighty wines bearing the Taylors 100% Carbon Neutral Leaf trademark on bottle and carton.Â
Original site posting here: http://www.taylorswines.com.au/winenews/94