YORK, Maineâ€” November 9, 2010 â€” Earthster today launched the Earthster 2 Turboâ„¢ (E2T) tool pilot program and announced their collaboration with three companies leading in sustainability to create an open, data commons for product designers, manufacturers, suppliers and sustainability experts looking for current information on materials, energy, water, social and climate impacts throughout the product life cycle.Â
During todayâ€™s webinar launch with Seventh Generation, Tetra Pak and Walmart, Earthster CEO Greg Norris provided a demonstration of E2T, showing how companies are able to understand where their largest impacts are and how to find more sustainable alternatives.Â A built-in recommendations engine, drawing on environmental and climate databases, suggests user-specific options for cost-effective improvements of environmental impacts.Â Social impacts can be identified using the Social Hotspots Database, a resource currently unique to Earthster.
Â Walmart contributed funding to the Earthster project to support a number of pilot life cycle assessments (LCAs) of their private brand products.Â â€œAs companies focus more on the sustainability of products they buy and sell, itâ€™s important to have tools like Earthster available to help track products over their full life cycleâ€ said Jeff Rice, Walmart Sustainability Director. â€œLCA software that creates value and makes measuring practical improves the effectiveness of reporting standards, like those of the Sustainability Consortium and the Global Packaging Project, especially when those tools are integrated with existing industry platforms like GS1.â€
Seventh Generation has committed to be the first company to use Earthsterâ€™s interactive web visualizations to share product sustainability information on its website for two of its product lines.Â Tetra Pak will be importing a complex set of material and impact options for sustainable packaging options.Â More companies across a wide range of industries â€“ apparel, food, building materials, automotive, etc. â€“ are sought as additional founding member pilot companies collaborating in user-based tool design and contributing to the data commons.
Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Consumer information is Seventh Generation’s interest in E2T, according to Dave Rapaport,Â whoÂ leads sustainability for the company. Â ”We are excited to have the opportunity to pilot E2T to provide a graphical display of product lifecycle impacts to consumers through our website. We believe strongly in transparency and feel it is our responsibility to help consumers understand the lifecycle environmental and social impacts of the products they buy.Â We’re thrilled to be a part of the pilot program and expect E2T to become a valuable tool enabling more conscious consumption as well as to offer our supply chain a simple way to track and analyze their impacts.”
Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â According to David Cockburn from Tetra Pak, â€œE2T gives us and our customers the opportunity to contribute to and benefit from a growing body of knowledge that will help everyone make better decisions in the future.â€
Earthsterâ€™s sustainability data commons is being developed to spur product innovation for sustainability.Â Companies, NGOs, government agencies, and scientists will now be able to analyze and assess the sustainability â€˜hotspotsâ€™ for products and make adjustments that address both environmental and social concerns.Â Manufacturers will be able share sustainability-related information with their customers in a radically transparent way.Â Finally, retailers will be able to deploy E2T across their supply chain, ensuring consistent reporting and data tracking across multiple product categories.
Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â According to Greg Norris, Earthster CEO, â€œEarthster brings open source software and linked open data into a world which is primarily inhabited right now by proprietary software and data.Â Weâ€™re thrilled to have Walmart, Seventh Generation and Tetra Pak participate in the development of a unique open system where data is being developed in a bottom-up, crowd-sourced, exponentially-increasing way, broadening scope, detail, and the geographic coverage of LCA data resources in the world. We will customize E2Turbo to meet the specific needs of our Group of Ten members during this pilot.Â Each member will likely utilize E2Turbo in slightly different ways, which also enables them to share best practices and user experiences.Â Their leadership will provide a system that should truly accelerate sustainable production.â€
About Earthster 2 Turbo
Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Unlike today’s standard LCA tools, Earthster operates as a sustainability wiki, with users having the option to contribute data to a data commons that companies build together. This allows the generation of new data on representative production for a given process or product, filling in data gaps in today’s LCA databases. E2T is optimized to safeguard proprietary, business-sensitive data while at the same time building the data commons.
Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â By passing E2Turbo to suppliers identified as high priorities, a company can quickly understand, using interactive maps and graphics, the greatest share of sustainability-related information in its supply chain. E2T enables companies to get up to speed fast, and to stay on track while rapidly refining their data. Companies receive an initial assessment in seconds, with these results providing focus to the collection of data in-house and from supply chains.Â
Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â For roughly 80 percent of the sectors in the U.S. economy, 80 percent of cradle-to-gate impacts are in supply chain, not from the facility. For half the sectors in the economy, this upstream fraction is more than 95 percent. Making changes like energy and materials efficiency improvements within a plant are important, but only part of an innovative sustainability solution.Â E2Turbo quickly identifies the biggest impacts so that companies can focus on the impacts that matter most.
The other key differentiator with Earthsterâ€™s E2T is the integration of social impacts with environmental.Â From labor rights to working conditions and local community impacts, the social dimension of producing goods and services in global supply chains is layered into E2T analysis and visualizations.Â Users can then refine their social risk assessment through a supplier self-assessment questionnaire integrated into Earthster, and aligned with the Global Social Compliance Programme.
About Seventh Generation
Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy and safe for the air, the surfaces, the fabrics, the pets, and the people within your home — and for the community and environment outside of it. Seventh Generation also offers products for baby that are safe for your children and the planet.
For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and explore the company’s website visit www.seventhgeneration.com. To read more about Seventh Generation’s corporate responsibility, visit www.seventhgeneration.com/corporate-responsibility/2008.
About Tetra Pak
Tetra Pak is the world’s leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 170 countries around the world. With almost 22,000 employees based in over 85 countries, we believe in responsible industry leadership and a sustainable approach to business. Our motto, â€œPROTECTS WHATâ€™S GOODâ„¢,” reflects our vision to make food safe and available, everywhere.Â For more information, visit: http://www.tetrapak.com.
Wal-Mart Stores, Inc. or “Walmart” serves customers and members more than 200 million times per week at more than 8,400 retail units under 55 different banners in 15 countries. With fiscal year 2010 sales of $405 billion, Walmart employs more than 2 million associates worldwide. A leader in sustainability, corporate philanthropy and employment opportunity, Walmart ranked first among retailers in Fortune magazine’s 2010 Most Admired Companies survey. Additional information about Walmart can be found by visiting http://www.walmartstores.com. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.
Earthster is a project of New Earth, a 501.c.3 charitable organization based in Maine and is the first open source platform to measure and manage a productâ€™s social and environmental impacts throughout the supply chain. Earthster accelerates the global transition to sustainable products and supply chains, by enabling sharing of product sustainability-related information between a manufacturer and its supply chain, its customers, and its other stakeholders, while keeping business-sensitive information confidential.Â Its flagship offering, Earthster 2 Turbo (E2T), is a Software as a Service (SaaS) system and an open data commons for product designers, manufacturers, suppliers and sustainability experts looking for current information on the climate, energy, water, environmental and social impacts of product life cycles and supply chains.